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Event Details
How to Make Your Business Irresistible to the Media
A well-placed article, an insightful radio interview or a 2-minute feature on a TV news program can catapult your business to new heights. And best of all, media exposure is free! This workshop provides essential tips on how to raise your firm’s visibility through skillful interaction with the media.
In this session, you’ll discover how to:
• Make yourself newsworthy.
• Cut through the “chatter” and get the attention of editors, producers, news directors, etc.
• Avoid the rookie mistakes that will irritate rather than ingratiate you with the media.
• Create a low-cost, high-impact media kit.
• Master the art of “spin”.
Instructor: Cynthia Franklin is vice-president of KIP Communications LLC, a leading minority-owned, diversified business-to-business media company with a portfolio of four media products reaching more than 150,000 households in the New York metro area, including the award-winning KIP Business Report newspaper. For more than a decade, KIP Communications has developed results-oriented marketing strategies for Fortune 500 companies, small businesses and non-profit organizations. Ms. Franklin has an M.B.A. from New York University.
When & Where
Manhattan
Thursday, December 2, 2004 from 6:00 PM to 8:00 PM (ET)
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Hosted By
The KIP Learning Center
The KIP Learning Center is a virtual "university" for growth-focused entrepreneurs and professionals. We provide a variety of hands-on workshops, cutting-edge seminars and interactive tele-classes and Web based learning events for people heading to the top and determined to stay there.